Swag & Tassel

Swag and Tassel is a luxury British handbag and accessories label that pays homage to individuality and creativity. By using antique & vintage carpets and hand selected leathers They have created an exciting juxtaposition between old and new.

Sophie is the talented bag and accessories designer behind the Swag & Tassel brand that came to CPT looking to take her business to a new level. This was an exciting time for us all. Being happy to start from scratch with a good logo design and some basic branding in place, Sophie was happy for us to push boundaries in terms of creating an online presence that challenged the usual conventions found in the fashion industries shopping experience.

Through our constructive work methods we created a brand that is as unique and well crafted as the Swag and Tassel products. From the colour ways, layout, UX, digital strategy management plans, right through to the art directing & shooting the look books, we worked closely with Sophie and her team to ensure we achieved the desired finish.